Jeff Notenbomer represents the Canadian Hatching Egg Producers (CHEP) and is chair CHEP’s Research Committee. Jeff is a second-generation broiler breeder owner, farming near Lethbridge, AB. He has been married to his fabulous wife, Melinda for 23 years and together they have three great kids, Tianna, Caleb, and Madilyn. He serves on varies other boards with a passion for research. Jeff is eager to help producers learn, share, and innovate, making an industry that is healthy, growing, and sustainable as well as strong and secure for new farmers and maybe for the 3rd generation of Notenbomer broiler breeder farmers in Alberta.